As an author, there is nothing more rewarding than seeing someone reading your book. The first time I witnessed this was on an airplane, when the woman sitting next to me pulled my book, Building a Magnetic Culture, out of her bag and started reading it. Needless to say, I smiled widely.
I then asked her, “How do you like that book?” Thankfully she said, “I love it. It’s full of neat and new ideas that we are implementing at our company to build and foster employee engagement.” She then asked me if I had read it and I got to say, “Yes, I have read it because I actually wrote it.” How fun is that? She looked at my picture on the back jacket cover and verified that I was indeed the author. I pulled my blue pen out and signed it for her, as I have done for more than 28,000 people at conferences, management retreats, and private client events. She was thrilled and engaged in getting personal attention and advice the entire rest of the flight.